Rooted in Singapore. Built to go Global.
Scale smart with a fractional CMO.
Right-sized to your stage and budget.
Day 1. And you're already planning cross-border.
Many B2B founders in Singapore are already selling into a second or third market before they've built much of a marketing function.
That's what happens when the home market is small — you're looking at Australia or the US while you're still working out how your GTM motion should run at home. Very little of it transfers.
A Fractional CMO can help you figure it out. Without the burn.
I join your leadership team part-time and take ownership of the marketing outcome. I work inside your team and alongside your agencies, and I stay through execution — I won't hand over a set of slides and disappear.
Market selection and sequencing
Which markets, in what order, against what you can resource. Mapped to the sales and commercial plan.
Building the acquisition motion
Positioning, messaging, insights and channels for a market where nobody knows you.
Measuring and pruning
What each market is returning, and which to keep funding.
What founders say
“Over the next 3 to 4 months our communication became sharper, and we went from one client to multiple paid clients. If you're looking to drive a large-scale marketing initiative or strengthen your go-to-market clarity, even more for series A, B stage etc, Priyanka is the person you want in your corner.”
“She understood the unique hurdles faced by startups and gave us practical, commercially feasible solutions. Her ability to provide actionable insights positions her as an expert in her field.”
“Her advice was thoughtful, practical, and immediately changed how we are approaching our launch. I would highly recommend her to any founder looking for clear, actionable guidance.”
Who you'd be working with
17 years in marketing leadership at Google, Expedia and Dell, across APAC and global remits. At Google I led performance marketing for the APAC region across six business units, with a team delivering $700M+ in annual revenue. At Expedia I led global hotel supply acquisition, prioritising markets and balancing volume against value, and grew the online channel 3x.
These days I work with founders: as a fractional CMO, an advisor to VC portfolios, and a mentor in the Singapore ecosystem.
Engage on your own terms
Accelerate
The fractional CMO engagement. I join your leadership team and own the marketing outcome.
Get StartedQuestions founders ask
What does a fractional CMO in Singapore do?
A fractional CMO is a senior marketing leader who joins your leadership team part-time and owns the business outcome, rather than advising from the outside. Most have 15+ years of experience and are engaged on a day rate or monthly retainer, with a potential upside for exceeding aligned targets.
How much does a fractional CMO cost?
Most engagements are priced on a day rate or a monthly retainer. Day rates typically run $1,000–$1,500, and hourly rates $150–$300 at mid-level, $300+ for senior executives. Some engagements include equity. Full answer →
When is a fractional CMO not the right choice?
At pre-seed [or pre product market fit] it's usually overkill — advisory or coaching sessions will serve you better. And once marketing needs full-time leadership day to day, a full-time hire makes more sense. Series B is the typical tipping point.
How is this different from hiring an agency?
An agency executes a defined scope, usually one channel or deliverable, across many clients. A fractional CMO is embedded in your leadership team and owns marketing end to end. If you already have a senior marketing leader [VP/CMO] and you need help with execution, then an agency is the right call. If your gap is strategy or deciding what to build, that's this role. Full answer →
How do you measure success, and what happens in the first 90 days?
Success metrics are agreed before we start, tied to business results rather than activity counts. The first few weeks are diagnostic, then a 30/60/90 plan with clear priorities — and an execution path that fits your resourcing and the milestones the business is already working toward. Full answer →
Can a fractional CMO help with expansion into Australia, the US or the region?
Yes, and for most Singapore B2B startups that's the main reason to bring one in. The upfront work is usually deciding which markets to go after and in what order [prioritization and allocation of resources], then what has to change in positioning, channels [demand generation], partnerships and sales/BD support for each.
Do you work with companies outside Singapore?
Yes. I'm based in Singapore and work with companies across the APAC region, as well as Singapore-headquartered companies selling into the US and beyond.
Tell me about your business.
If you're building for more than the home market and marketing is what's holding it back, I'd like to help.
Get Started