The Empathy Funnel: From Interview to Insight
Transform user interviews from casual conversations into a repeatable process that de-risks product decisions.
Three Stages to Uncover What Users Actually Need
Move from broad context to specific pain points to solution validation.
Stage 1: Build Empathy & Context
Understand the ground truth of your users' workflows. How they work, what takes time, and where inefficiencies exist—before you pitch any solution.
Stage 2: Identify Pain
Validate whether the problem you think exists actually matters to them. Learn to distinguish between nice-to-have frustrations and blockers that stand in the way of their top priorities.
Stage 3: Validate Your Solution
Test your proposed approach with questions that uncover gaps, integration challenges, and willingness to pay. Get a signal on whether you're solving a problem worth solving.
Stage 1: Build Empathy & Context
Understand the ground truth of your users' workflows. How they work, what takes time, and where inefficiencies exist—before you pitch any solution.
Stage 2: Identify Pain
Validate whether the problem you think exists actually matters to them. Learn to distinguish between nice-to-have frustrations and blockers that stand in the way of their top priorities.
Stage 3: Validate Your Solution
Test your proposed approach with questions that uncover gaps, integration challenges, and willingness to pay. Get a signal on whether you're solving a problem worth solving.
How to Use the Guide
Screen and finalize 10-15 interviews with each audience segment. Learn tips on successful recruitment.
Before each interview, note down firmographic [e.g.. company size/vertical] and user-level [e.g.. designation] details.
Section 1: PEOPLE. Understand who you're talking to. Build context and rapport.
Section 2: PAIN. Identify and size gaps and opportunities.
Section 3: SOLUTIONS. Showcase your MVP, validate fit and readiness.
Stop Running Interviews on Instinct
Download the template and start uncovering insights that can shape your product roadmap.
