Stop Guessing. Start Hiring the Right Marketer For Your Startup.
35+ strategic questions to assess talent and build your A Team.
A Founder's Playbook for Marketing Talent
This isn't just another list of generic interview questions. It's designed to help you go beyond the resume and uncover a candidate's true potential.
Evaluate critical competencies and traits.
Test for independent thinking, the ability to drive influence, curiosity, learnability, and more.
Assess Your Needs: Foundations or Growth?
Understand what type of marketer best fits your business requirements.
Probe Domain Expertise
- Foundations: Value Proposition, Audience, Acquiring Your First 100 users, Content & Community.
- Growth: Channel strategy, Campaign management, Unit Economics, AI & Automation.
Evaluate critical competencies and traits.
Test for independent thinking, the ability to drive influence, curiosity, learnability, and more.
Assess Your Needs: Foundations or Growth?
Understand what type of marketer best fits your business requirements.
Probe Domain Expertise
- Foundations: Value Proposition, Audience, Acquiring Your First 100 users, Content & Community.
- Growth: Channel strategy, Campaign management, Unit Economics, AI & Automation.
The High Cost of a Wrong Marketing Hire
Hiring is a high-leverage task for a founder, particularly for the first functional hire. The wrong marketer can cost you more than just money. It can cost you time, momentum, and your competitive edge. And what do you unlock with the right one? You build a compelling value proposition, become more customer-centric, and accelerate revenue.
How to Use the Guide
Start with general competency questions - suitable for all marketers.
Assess what kind of marketer you need via the simple 'Foundations vs. Growth' framework.
Review and select domain expertise questions from either the 'Foundations' or 'Growth' sections of the guide.
Ready to Build Your Marketing Dream Team?
Download the question bank and start making smarter hiring decisions today.
